Author: Chuck Lucas

I am the Editor and Founder of https://principlesneverfail.us/ a blog dedicated to principle centered personal development. The social, intellectual, physical, and spirtual challenges facing individuals and the communities in which we live in 2020 and beyond will require the best that is within us. True principles anchor us to the truths previously discovered. We can move forward into the future with confidence on the correct path if we do not forsake the truths we already know. My over 50 year quest has been to discover true principles and seek to understand and strive to apply them in my life. My hope is that some of what I have found may be of value to my family, friends, and to you.

Wiio’s laws

  1. Communication usually fails, except by accident.
  2. If communication can fail, it will.
  3. If communication cannot fail, it still most usually fails.
  4. If communication seems to succeed in the intended way, there’s a misunderstanding.
  5. If you are content with your message, communication certainly fails.
  6. If a message can be interpreted in several ways, it will be interpreted in a manner that maximizes the damage.
  7. There is always someone who knows better than you what you meant with your message.
  8. The more we communicate; the worse communication succeeds.
  9. The more we communicate; the faster misunderstandings propagate.
  10. In mass communication, the important thing is not how things are but how they seem to be.
  11. The importance of a news item is inversely proportional to the square of the distance.
  12. The more important the situation is, the more probable you had forgotten an essential thing that you remembered a moment ago.